About Me.
My name is William Cassar
Art director and visual strategist with roots in graphic design and a lifelong curiosity about the hidden stories shaping our world. My work is driven by a blend of craft, concept, and inquiry—I’m just as inspired by clean visual systems as I am by the mystery of UFOs and the strange corners of government history. That curiosity fuels my approach to creative: digging deeper, questioning assumptions, and designing visuals that spark thought as much as they solve problems. Whether I’m shaping brand direction, building narrative-driven campaigns, or developing research-based conceptual pieces, I’m always looking for the idea beneath the surface—and translating it into design with clarity, intention, and impact.
EXPERIENCE
Associate Art Director
E. Gluck Corp. | 2021 - Current
• Co-led 8 person creative team (designers, photographers, freelancers) for watch/wearable brands
• Championed monday.com rollout, slashing project delays by streamlining creative and photography
request forms, task assignment, team and project management
• Directed end-to-end campaigns: concept, shoot, retouch, final assets for print, e-comm, social, email,
• Manage and direct photo team in Honk Kong for product detail page photography
• Work closely with withitgear.com founders on shelf merchandising, private label packaging
and in store displays for Walmart, Target, Best Buy and Barnes & Noble
Senior Designer
E. Gluck Corp. | Apr 2019 - 2021
• Create packaging, top of counter displays and sales material for main licensed brand Anne Klein
• Coordinate with Creative Director for new line extension, Anne Klein Consider it, sustainable collection
• Make new user instruction booklets for watches with sustainable materials
• Support Art Director with showroom graphics printed on large format printers
• Maintain packaging for brands Armitron, Torgoen, WITHit, Anne Klein, Vince Camuto,
Joseph Abboud, Steve Madden, Nine West, Juicy Couture
Senior Designer
Lavian Ltd. | Nov 2017 - May 2019
• Responsible for all commercial art creation for Dermelect Cosmeceuticals
• Created and managed digital content for dermelect.com including banners, product imagery,
and marketing promotions
• Designed email campaigns for holidays and seasonal events, managed all social media platforms
• Oversaw comprehensive packaging design from dielines to pre-press production
Senior Designer
US Nonwovens Corp. | Dec 2014 - Nov 2017
• Created packaging, photography, branding, logos, brochures, advertisements, and online assets
• Developed private label packaging for Walgreens, RiteAid, and Walmart
• Collaborated with R&D and Engineering teams to develop dielines and ensure
compliance for EPA/FDA products
Senior Designer
Esselte Corp. / RR Donnelley | Jan 2007 - Nov 2014
• Designed brochures, flyers, posters, web content, and large-scale trade show materials
• Managed private label packaging for retailers including Staples, Quill, Office Max, and Office Depot
• Maintained packaging accuracy for 3,000+ products for Pendaflex, Oxford, Ampad, Rapid, Lietz,
• Attended press runs to ensure high color accuracy and production quality
Graphic Designer
The Garden City Group, Inc. | May 2004 - Jan 2007
• Created marketing materials, websites, info sheets, and media packages.
EDUCATION
Bachelor’s Degree
Visual Communications / Graphic Design –Farmingdale State College | 2005
Art History Study Abroad: France, Belgium, Holland, Italy, Greece
TECHNICAL
PROFICIENCY
Platforms
MacOS, iOS & Windows
Applications
Applications Adobe Suite - Photoshop, Illustrator, Indesign, Acrobat, XD, Bridge, Dreamweaver, Express, Firefly
Microsoft Office - Outlook, Teams, Word, Excel, Powerpoint
Monday.com, Shopify, Klaviyo, ChatGPT, Midjourney
Code
HTML, CSS
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
