To me, home is Long Island, NY. I've lived here for my whole life and loved every minute of it. My name is William Cassar I am a Senior Graphic Designer specializing in print, web, package design, and product illustration. This website is a brief walk through my career from college and beyond.Read More
What’s Going On03feb
What will this year bring?27aug
Got It Done!
Rebranding 4,000 products, over 12,000 pieces of packaging in 3 to 4 months. Sure we can do it!12mar
5 More Weeks!
Baby number 2 will be here soon enough.20jan
I hope we get 3 feet of snow.31oct
Wrapping up my biggest Freelance Project ever
After months of layout and formatting photos Daddy Dearest Hello Darling going to print this weekend (435 page book).30oct
Working on Internet Explorer, finally...
Yay! Finally got the site to work on old versions of Internet Explorer. Who really uses IE 7 and 8 anyway?28jan
More Updates Coming..
Send function working, now you can email me directly from the contact page.06jan
Happy Birthday to Me!!
What a great day!01jan
Happy New Year! 2013
I hope everyone had a safe and wonderful new year.
While using the Adobe Creative Suite and mastered techniques in typography and photography I am able to enhance creative design concepts. I have a long history of creating designs from concept to completion.
I'm available for freelance work and consultations.
Specializing in a wide variety of marketing materials.
- Vector artwork
- E-mail Blasts
- Post Cards
Not sure what kind of marketing material you’re looking for? Give me a call and we can figure it out together.Read More
My name is William Cassar but my friends call me Billy. I am a Senior Designer specializing in print, web, packaging, and product illustration. I studied Visual Communications at Farmingdale State College, located in Farmingdale, New York. While at Farmingdale I crafted my skills in Graphic Design, learning from my great professors I developed my abilities to create innovative and relative designs. During my time in college I had the opportunity to study art history abroad. Traveling to and from France, Belgium, Holland, Italy and Greece, seeing and studying the great masters works as they hang in galleries or churches all over Europe. I've been working as a Designer for 10 years. Currently I work for Esselte Corporation in Melville NY, we make office products for brands like Oxford, Pendaflex, Ampad and Rapid. We work on many different projects on a day-to-day basis. Each brand has thousands of products ranging from folders to staplers so there are several packaging projects to keep us busy at all times. In addition to supporting manufacturing for factories in the Mid-West, Mexico, Canada and China, I also support the marketing department material for sales, channel, web, photography and catalog.
I’m interested in a wide variety of things ranging from art/design to snowboarding and beards. I enjoy the weekend escapes to the mountains or city adventures. On holidays, I like to visit with my incredibly huge and still growing family. I’m into learning about new technologies for every aspect of life, especially green technology and architecture.
A top-performing ambitious and enthusiastic packaging designer and leader credited with a dynamic and proactive work ethic combined with the ability to build strong relationships with both clients and coworkers. Holds expertise implementing innovative strategies that exceed objectives, especially within a fast-paced creative environments. Creatively driven, collaborative and pays close attention to details.
Areas of Expertise
- Team Collaboration
- Branding Expertise
- Color Consistency
- Packaging Production Expert
- Marketing Strategy Execution
- Social Media Content Manager
- Cultivates Client Relationships
- New Product Development
- Image Database Management
- Photo Shoot Art Director
- Graphic Design Mastery
- Strategic Planning/Analysis
US Nonewovens Corp. Hauppauge, NYSenior Designer 2014-Present
Energetic, motivated in-house creative services team member creating everything including packaging, photography, branding, logo design, brochures, advertisements and online assets. We work on a large variety of projects including full scale product packaging mock-ups, corporate PDF forms, info graphs and manufacturing process posters and instructions.
• Adheres to style guide lines for national brands both contract and private label.
• Works with team members in R&D and Engineering departments to develop die lines and review ingredient contents for EPA / FDA products.
Esselte Corporation / RR Donnelley, Melville, NYSenior Designer 2007-Present
Supports marketing and sales team members with advertisement brochures, flyers, posters, and web content. This includes producing full-scale product and packaging mock-ups for marketing and sales meetings and designing entire trade show booths and banners. This is all done according to marketing strategies as to maximize the time and monetary investment of the company.
• Works closely with customers, developing strong, professional relationships with retail and commercial companies such as: Staples, Quill, Office Max, and Office Depot to manage their private label packaging.
• Maintains the accuracy of packaging for over 3,000 products including: Pendaflex, Oxford, Ampad, Rapid, Lietz and Boorum & Pease. This includes attending press runs to ensure that proper color is being produced and being kept to high standards.
• Collaborates in new product development from conception and design to branding and bringing the product to market.
• Directs photography and retouching with outside vendors.
• Streamlines work flow by participating in corporate Kaizen events, for more efficient production.
The Garden City Group, Inc., Melville, NYGraphic Designer 2004-2007
Worked closely with the Graphics Manager to create and develop marketing materials, websites, and media packages. This furthered honed skills in branding, graphic design, web development, and cultivating new business development. Also prepared a variety of documents for large-scale print runs.
• Along with regular responsibilities, supported bankruptcy and securities departments to draft notices for claims distribution.
Education & DistinctionsDesign Applications
Bachelor’s Degree, Visual Communications / Graphic Design, Farmingdale State College, 2005Technical Proficiency
Studied Art History abroad in France, Belgium, Holland, Italy, and Greece
Applications: Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Flash
Languages: HTML, CSS
My Contact Info
1 516 982 3309
Send Me An Email
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